Hello, everyone! This video is dedicated to talking about my e-Portfolio Part 3 Public Presentation – Event Analysis for my COMM 323 Leadership and Events Management class. The event I decided to focus on is the 2023 Essence Music Festival (also known as Essence Fest) held on June 29th through July 3rd. The target audience are African American women. They show up to this festival to celebrate African American culture through topics such as music, beauty, business, health & wellness, and fashion. The main draw is the attendance of famous African American entertainers, Civil Rights icons, and politicians. The women can go to concerts, meet-and-greets, workshops, and panels over the five days. Performers this year included Lauryn Hill, Missy Elliott, Megan Thee Stallion, Janelle Monae, Coco Jones and Doug E. Fresh. Vice Present Kamala Harris and Civil Rights activist Reverend Al Sharpton were there also.
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